With direct-to-consumer brands emerging across the retail landscape, the pressure is on to cater to customer needs while navigating between the competition and behemoths like Amazon. Retailers can stay competitive by providing proactive communications, clear delivery dates and a seamless returns process, creating a better pre- and post-purchase experience. By making improvements such as these across the customer journey, there is a huge opportunity to increase repeat purchases and retention, and ultimately win customer loyalty.

In this eBook you will learn:

1. How to understand consumer behavior and preferences to cater to a wider audience.
2. What product information and proactive communications customers need to convert and reduce churn.
3. How to provide an exceptional pre and post-purchase experience during the customer journey.
4. The importance of implementing a seamless returns process to increase repeat purchases.