Resource Library- Consumers Tell All: VIP Returns and "Keep the Item" Policies

Consumers Tell All: VIP Returns and "Keep the Item" Policies

Consumers Tell All: VIP Returns and "Keep the Item" Policies

What parts of your return policy are most important to customers? We surveyed more than 1,000 consumers to find out: 

  • Do you have to offer free return shipping? 
  • How prevalent is a “keep the item” return policy? 
  • And, does keeping the item actually drive the loyalty we think it does?
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