Photo of two examples of packaging from Lumi

4 Things to Know About Frustration-Free Packaging

Frustration-free packaging is no longer optional—if you want your brand to be know for delivering an exceptional post-purchase experience, your products need to arrive on doorsteps in packaging that's beautiful, easy to open, and even easier to reuse if need be.

In this blog, you'll learn about the four key themes of frustration-free packaging, and how you can use FFP to improve sustainability, decrease fulfillment time, and reduce your shipping costs every year.

#1 - Pre-packed products

When individual products are stored in protective packaging, they can be picked from the warehouse and dropped in box or mailer with no additional void fill. This is often referred to as inner-packaging.

For example, the clear bags around apparel or folding cartons around individual candles?—Those are pre-packed products.

Inner packaging protects the product in two phases:

1) When it's stored in a warehouse.

2) When it's shipped in a box or mailer, either alone or with other products.

Done right, pre-packing products speeds up fulfillment and cuts down on costs.

One common example is apparel, pre-packed in sealed plastic bags. In fulfillment, these ready-to-ship apparel items just need to be placed in a kraft mailer as the pre-packaging protects the product from potential in-transit damage.

Apparel, pre-packed in sealed plastic bags by Outdoor Voices.

#2 - Products that ship in their own containers

Store products in the same packaging it ships in to make fulfillment a breeze for your employees or partners—just print and apply a shipping label, no packing required.

When products ship in the same packaging they're stored in, you lower fulfillment time, cut costs, and reduce waste.

Same-container shipping is ideal for brands with single-item cart sizes, predetermined SKU assortments, or prefabricated kits.

Rothy's only uses a single box for shipping.

#3 - Packaging that's easy to open

If your product isn't shipped in packaging that can be opened in under 90-seconds without the need of scissors, a boxcutter, or some other tool, it is not easy to open.

Consumers hate cumbersome packaging such as plastic clamshells, wire twist ties, and pointless foam inserts. Easy-to-open products and packaging are what consumers want to see and experience post purchase.

Sonos makes their speakers easily accessible without compromising on in-transit protection.

#4 - Packaging that's easy to recycle

Sustainability is no laughing matter in the eyes of consumers.

Choosing curbside recyclable materials for your packaging needs benefits the environment and increases customer loyalty (which leads to higher lifetime value).

Corrugated boxes, paper, and rigid plastics (typically #1 PET and #2 HDPE) are ideal options for brands looking to maximize sustainability, as is avoiding the use of plastic films such as #4 LDPE.

To better understand what items are recyclable and available to your business, use the Lumi ID tool.

By Humankind uses paper-based materials for all their single-use packaging needs.

The original post was written by Lumi—now part of Narvar's post-purchase platform. Lumi allows Narvar deliver a post-purchase experience that ranges from pixel to package. Most importantly, Lumi help digital retailers personalize the very first physical interaction with customers all in one scalable platform.

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