So rarely do you get the opportunity to work at a company that is changing the way the world works and influencing people’s lives.
I’ve spent most of my career marketing all types of Ad & MarTech – basically if you can think of an acronym, I’ve probably marketed it. I’ve lived through Ad/MarTech consolidation (twice) and most recently helped take my previous company public. While it was definitely one of the most rewarding career experiences to date, I will say that once that bell rang, I was itching for my next challenge.
Meeting Narvar for the first time was similar to one of those “when you know, you know” moments – it felt like “home.” From the first call I took with CEO Amit Sharma, I could feel the passion beaming through the phone, and I knew I had to be a part of the magic.
When Narvar reached out, I was intrigued. I wasn’t super familiar with the brand name, but as I started researching I soon discovered they had been enabling my online shopping experiences for years. As I dug deeper, I realized it was just the tip of their spear.
Beyond the joy online shopping brings (it’s called retail therapy for a reason), it’s also brought us convenience, safety, and certainty in the midst of COVID-19.
Last year, consumers spent 44% (~$861B) more online than in 2019, which can all be attributed to many factors such as physical store closures forcing shoppers online and new audience adopting online shopping.
As the world changed, clearly so did consumers. There has never been a time in which we saw digital acceleration occur at the rate it did last year, and with this came some of the greatest expectations we’ve ever seen for brands.
Through the thick of it, Narvar was there, supporting clients in every way possible, ensuring their customers were informed and well taken care of.
As I look ahead, the future for Narvar is bright.
Just as the team created the post-purchase category years ago, Narvar will continue to pioneer and advocate for the greatest customer experiences in the future. As Accenture put it – “[t]o drive growth, companies must reimagine their entire business through the lens of experience.”
By baking in a post-purchase strategy, brands are not only investing in customer relationships but also cracking open a new sales channel. But, how? Well, from our research, we know:
Whether you realize it or not, the post-purchase experience might be the most important aspect of the buyer’s journey. With the continued adoption and acceleration of ecommerce, Narvar will continue to push the envelope through additive convenience, trust, and support.
I’m looking forward to expanding on Narvar’s success, helping amplify the Narvar name and bringing our solutions to new markets. Stay tuned for all the magic in store!
Catherine is VP of Marketing at Narvar. Prior to joining, she worked for a number of AdTech & MarTech companies, transforming marketing teams into growth catalysts.