How MM.LaFleur Keeps Customers Coming Back For More

Professional women already have enough on their minds, what with 8 a.m. conference calls, back-to-back international business trips, and big deadlines always looming. But for those who shop with MM.LaFleur, getting ready for work never needs to add to that stress.Womenswear brand and personal styling service MM.LaFleur caters to busy professional women who don’t have time to fret about what to wear. “We know our customer has better things to do than shop for workwear,” says MM’s Manager of Strategic Operations Emily Code. “We want to make it as easy for her as possible.”The brand is built around this very idea: make it easy to shop and style outfits for work. From dedicated stylists and helpful website content to straightforward, customer-friendly order tracking pages, MM.LaFleur always puts the consumer and her experience first. And because of this, consumers really love and remain loyal to the brand.How does the team go that extra mile to make sure customers are always satisfied with every carefully curated Bento™ Box, “Out of Office” personal styling experience, or pop-up shop encounter? Below, we look at a few ways MM.LaFleur is upping the ante with their customer experience:


With its one-on-one styling services—which include both curated Bento™ Boxes and in-person experiences, providing options no matter where a customer is located—MM sends the message that it really cares about hitting the mark with each and every shopper’s personal style. It’s not about creating a computer-driven algorithm that learns how to dress someone over time, but developing and sustaining real human relationships that customers can connect to. This helps MM.LaFleur truly get to know each customer’s style and customize her purchases accordingly.


Unlike many other box-centric apparel and styling companies, MM.LaFleur is not a subscription service. When you want a box, you order a box—the timing is all up to the customer, according to her specific needs. In addition to this flexibility around orders, customers get four full days to try on their pieces and decide whether to keep them or send them back, and MM offers multiple shipping options to fit every schedule and budget (including same-day delivery in NYC!).


For MM.LaFleur customers, getting ready for work is never a chore. Beyond selecting individual pieces and offering advice on how to style them, the brand also makes it easy to track packages as they’re on their way, which gives customers confidence that their outfits will arrive when they need them. These are busy ladies, after all, and MM wants to help them have less on their plates. Says Code, “The MM.LaFleur customer doesn’t have time for things like tracking down a package, or wondering if she’ll receive it in time for her big presentation on Friday.” And with the simplified, beautiful tracking experience MM provides them with, they simply don’t have those worries.Learn even more about MM.LaFleur’s customer-first strategy by reading out their full customer story.

Heather Lohmann

Heather is Senior Content Marketing Manager at Narvar and has been working in the SF tech world for over 6 years. She has a bachelor's degree from CSU Long Beach and an MFA in writing from California College of the Arts.

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